As I talk with more businesses across a range of sectors, I’m surprised by the narrow view of how and where they see social helping their business. Though I shouldn’t be.
If you google ‘social media business’, you’re met with a deluge of articles from trusted publishers, government and consultancy sources
It has been a fascinating few years.
Watching the world come to grips with social media and social technologies and how they influence the way we now communicate has been a captivating and dynamic experience. Consumers, of course, have been quick to recognise the opportunity and potential, and have led the
Here’s the reality: on average, brands around the globe are only reaching around 5% of their Facebook communities every single time they post without paid media. While of course that’s a statement around the general quality of content populating Facebook’s hallways, it’s also a continuing downward trend in the way
As a consultant, it still surprises me the number of times businesses question the value of social media. Social media has well and truly been part of the Australian communications landscape for over five years now, but it is still largely misunderstood and, thus, underutilised.
Over the next few weeks, I’m
You’ve been using social media tools and platforms for a while now, but you’re at the point where you feel there’s more value to be unlocked. No longer do retweets, hashtags or connection requests intimidate you, and you’re looking for the tools to add to your arsenal to help enhance
Recently, I was fortunate enough to join Facebook’s Antonia Christie and industry expert Scott Rhodie on a PRIA panel discussing the new rules of PR and Marketing. The aim of the event was to identify the key threats facing the industry, where the future opportunities are for skills development and