I've already mentioned on this site how I feel there is a knowledge gap in social media in Australia. Yes, it's a new approach for business, but Australia is leading the way in a number of industries and shouldn't be as far behind as we are at present when it
The first instalment in the 'Social in 5' series looks at Google Helpouts - a recent development offering businesses and individuals the opportunity to expand their customer base through online video service.
View the SlideShare presentation for more details or contact me if you'd like to learn more about Helpouts or
Clients often ask me whether they will be able to glean comprehensive, valuable data from social media listening. Particularly when perhaps only a small portion of their audience is vocal in public social media channels, their concern is whether they will have enough information to provide genuine recommendations back into
Recently, I was fortunate enough to join Facebook’s Antonia Christie and industry expert Scott Rhodie on a PRIA panel discussing the new rules of PR and Marketing. The aim of the event was to identify the key threats facing the industry, where the future opportunities are for skills development and
This post first appeared on the Social Business blog at http://www.socialbizevents.com.au/four-big-social-business-challenges-2014/.
Each day marketers are faced with new challenges as the digital space evolves at an increasingly rapid pace. With #SocialBiz14 less than two weeks away, we asked four of our key speakers what is the single biggest social business challenge facing
I was fortunate enough to speak with three leaders in the Australian social media landscape at Melbourne's Social Business Conference yesterday, discussing the challenges of obtaining executive buy-in for social business. NAB Head of Social Media & Digital Integration Roger Seow, Hearis CEO and Social Media for Small Business Host