This post first appeared on the SocialBusiness blog at http://www.socialbizevents.com.au/roger-christie/. If you're interested in hearing from Australia's leading minds on social business and social media, you can register here (and get 10% off with code 'ChristieSB14').
As Founder and Social Media Consultant at Social2Business, Roger Christie relishes working with organisations keen to unlock the
This post first appeared on the Social Business blog at http://www.socialbizevents.com.au/four-big-social-business-challenges-2014/.
Each day marketers are faced with new challenges as the digital space evolves at an increasingly rapid pace. With #SocialBiz14 less than two weeks away, we asked four of our key speakers what is the single biggest social business challenge facing
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Following the recent Social Business conference in Melbourne, one thing further reinforced in my mind is the need for greater education across Australia's business sector around when, where, how and why social can be used in a professional context. Because social media is still often viewed in basic terms, we're
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