One of the most common challenges I hear when speaking with executives about their personal barriers to social media engagement is time. The one commodity that’s finite in a world when information and competition seem to continue growing exponentially.
It’s a genuine concern and one which has unsurprisingly held many back
Following the recent Social Business conference in Melbourne, one thing further reinforced in my mind is the need for greater education across Australia's business sector around when, where, how and why social can be used in a professional context. Because social media is still often viewed in basic terms, we're
Recently, I was fortunate enough to join Facebook’s Antonia Christie and industry expert Scott Rhodie on a PRIA panel discussing the new rules of PR and Marketing. The aim of the event was to identify the key threats facing the industry, where the future opportunities are for skills development and
Here’s the reality: on average, brands around the globe are only reaching around 5% of their Facebook communities every single time they post without paid media. While of course that’s a statement around the general quality of content populating Facebook’s hallways, it’s also a continuing downward trend in the way
I was fortunate enough to speak with three leaders in the Australian social media landscape at Melbourne's Social Business Conference yesterday, discussing the challenges of obtaining executive buy-in for social business. NAB Head of Social Media & Digital Integration Roger Seow, Hearis CEO and Social Media for Small Business Host
Clients often ask me whether they will be able to glean comprehensive, valuable data from social media listening. Particularly when perhaps only a small portion of their audience is vocal in public social media channels, their concern is whether they will have enough information to provide genuine recommendations back into