The first instalment in the 'Social in 5' series looks at Google Helpouts - a recent development offering businesses and individuals the opportunity to expand their customer base through online video service.
View the SlideShare presentation for more details or contact me if you'd like to learn more about Helpouts or
You’ve been using social media tools and platforms for a while now, but you’re at the point where you feel there’s more value to be unlocked. No longer do retweets, hashtags or connection requests intimidate you, and you’re looking for the tools to add to your arsenal to help enhance
The vitriol around Facebook's continued push for a commercial social media platform over the past few weeks has come as a surprise to me.
Having amassed the largest global following of any 'western' social network, the focus for Zuckerberg and his team in recent years has been refining how to monetise,
This post first appeared on the Social Business blog at http://www.socialbizevents.com.au/four-big-social-business-challenges-2014/.
Each day marketers are faced with new challenges as the digital space evolves at an increasingly rapid pace. With #SocialBiz14 less than two weeks away, we asked four of our key speakers what is the single biggest social business challenge facing
One of the most common challenges I hear when speaking with executives about their personal barriers to social media engagement is time. The one commodity that’s finite in a world when information and competition seem to continue growing exponentially.
It’s a genuine concern and one which has unsurprisingly held many back
Following the recent Social Business conference in Melbourne, one thing further reinforced in my mind is the need for greater education across Australia's business sector around when, where, how and why social can be used in a professional context. Because social media is still often viewed in basic terms, we're