Following the recent Social Business conference in Melbourne, one thing further reinforced in my mind is the need for greater education across Australia's business sector around when, where, how and why social can be used in a professional context. Because social media is still often viewed in basic terms, we're
One of the most common challenges I hear when speaking with executives about their personal barriers to social media engagement is time. The one commodity that’s finite in a world when information and competition seem to continue growing exponentially.
It’s a genuine concern and one which has unsurprisingly held many back
This post first appeared on the Social Business blog at http://www.socialbizevents.com.au/four-big-social-business-challenges-2014/.
Each day marketers are faced with new challenges as the digital space evolves at an increasingly rapid pace. With #SocialBiz14 less than two weeks away, we asked four of our key speakers what is the single biggest social business challenge facing
As a consultant, it still surprises me the number of times businesses question the value of social media. Social media has well and truly been part of the Australian communications landscape for over five years now, but it is still largely misunderstood and, thus, underutilised.
Over the next few weeks, I’m
Clients often ask me whether they will be able to glean comprehensive, valuable data from social media listening. Particularly when perhaps only a small portion of their audience is vocal in public social media channels, their concern is whether they will have enough information to provide genuine recommendations back into
I've already mentioned on this site how I feel there is a knowledge gap in social media in Australia. Yes, it's a new approach for business, but Australia is leading the way in a number of industries and shouldn't be as far behind as we are at present when it