As a consultant, it still surprises me the number of times businesses question the value of social media. Social media has well and truly been part of the Australian communications landscape for over five years now, but it is still largely misunderstood and, thus, underutilised.
Over the next few weeks, I’m
You’ve been using social media tools and platforms for a while now, but you’re at the point where you feel there’s more value to be unlocked. No longer do retweets, hashtags or connection requests intimidate you, and you’re looking for the tools to add to your arsenal to help enhance
The first instalment in the 'Social in 5' series looks at Google Helpouts - a recent development offering businesses and individuals the opportunity to expand their customer base through online video service.
View the SlideShare presentation for more details or contact me if you'd like to learn more about Helpouts or
As I talk with more businesses across a range of sectors, I’m surprised by the narrow view of how and where they see social helping their business. Though I shouldn’t be.
If you google ‘social media business’, you’re met with a deluge of articles from trusted publishers, government and consultancy sources
Clients often ask me whether they will be able to glean comprehensive, valuable data from social media listening. Particularly when perhaps only a small portion of their audience is vocal in public social media channels, their concern is whether they will have enough information to provide genuine recommendations back into
This post first appeared on the SocialBusiness blog at http://www.socialbizevents.com.au/roger-christie/. If you're interested in hearing from Australia's leading minds on social business and social media, you can register here (and get 10% off with code 'ChristieSB14').
As Founder and Social Media Consultant at Social2Business, Roger Christie relishes working with organisations keen to unlock the