The vitriol around Facebook's continued push for a commercial social media platform over the past few weeks has come as a surprise to me.
Having amassed the largest global following of any 'western' social network, the focus for Zuckerberg and his team in recent years has been refining how to monetise,
This post first appeared on the SocialBusiness blog at http://www.socialbizevents.com.au/roger-christie/. If you're interested in hearing from Australia's leading minds on social business and social media, you can register here (and get 10% off with code 'ChristieSB14').
As Founder and Social Media Consultant at Social2Business, Roger Christie relishes working with organisations keen to unlock the
The first instalment in the 'Social in 5' series looks at Google Helpouts - a recent development offering businesses and individuals the opportunity to expand their customer base through online video service.
View the SlideShare presentation for more details or contact me if you'd like to learn more about Helpouts or
One of the most common challenges I hear when speaking with executives about their personal barriers to social media engagement is time. The one commodity that’s finite in a world when information and competition seem to continue growing exponentially.
It’s a genuine concern and one which has unsurprisingly held many back
I've already mentioned on this site how I feel there is a knowledge gap in social media in Australia. Yes, it's a new approach for business, but Australia is leading the way in a number of industries and shouldn't be as far behind as we are at present when it
I was fortunate enough to speak with three leaders in the Australian social media landscape at Melbourne's Social Business Conference yesterday, discussing the challenges of obtaining executive buy-in for social business. NAB Head of Social Media & Digital Integration Roger Seow, Hearis CEO and Social Media for Small Business Host