Recently, I was fortunate enough to join Facebook’s Antonia Christie and industry expert Scott Rhodie on a PRIA panel discussing the new rules of PR and Marketing. The aim of the event was to identify the key threats facing the industry, where the future opportunities are for skills development and
The vitriol around Facebook's continued push for a commercial social media platform over the past few weeks has come as a surprise to me.
Having amassed the largest global following of any 'western' social network, the focus for Zuckerberg and his team in recent years has been refining how to monetise,
As a consultant, it still surprises me the number of times businesses question the value of social media. Social media has well and truly been part of the Australian communications landscape for over five years now, but it is still largely misunderstood and, thus, underutilised.
Over the next few weeks, I’m
Here’s the reality: on average, brands around the globe are only reaching around 5% of their Facebook communities every single time they post without paid media. While of course that’s a statement around the general quality of content populating Facebook’s hallways, it’s also a continuing downward trend in the way
This post first appeared on the SocialBusiness blog at http://www.socialbizevents.com.au/roger-christie/. If you're interested in hearing from Australia's leading minds on social business and social media, you can register here (and get 10% off with code 'ChristieSB14').
As Founder and Social Media Consultant at Social2Business, Roger Christie relishes working with organisations keen to unlock the
It has been a fascinating few years.
Watching the world come to grips with social media and social technologies and how they influence the way we now communicate has been a captivating and dynamic experience. Consumers, of course, have been quick to recognise the opportunity and potential, and have led the