I was fortunate enough to speak with three leaders in the Australian social media landscape at Melbourne's Social Business Conference yesterday, discussing the challenges of obtaining executive buy-in for social business. NAB Head of Social Media & Digital Integration Roger Seow, Hearis CEO and Social Media for Small Business Host
I've already mentioned on this site how I feel there is a knowledge gap in social media in Australia. Yes, it's a new approach for business, but Australia is leading the way in a number of industries and shouldn't be as far behind as we are at present when it
It has been a fascinating few years.
Watching the world come to grips with social media and social technologies and how they influence the way we now communicate has been a captivating and dynamic experience. Consumers, of course, have been quick to recognise the opportunity and potential, and have led the
The vitriol around Facebook's continued push for a commercial social media platform over the past few weeks has come as a surprise to me.
Having amassed the largest global following of any 'western' social network, the focus for Zuckerberg and his team in recent years has been refining how to monetise,
Following the recent Social Business conference in Melbourne, one thing further reinforced in my mind is the need for greater education across Australia's business sector around when, where, how and why social can be used in a professional context. Because social media is still often viewed in basic terms, we're
As a consultant, it still surprises me the number of times businesses question the value of social media. Social media has well and truly been part of the Australian communications landscape for over five years now, but it is still largely misunderstood and, thus, underutilised.
Over the next few weeks, I’m