It has been a fascinating few years.
Watching the world come to grips with social media and social technologies and how they influence the way we now communicate has been a captivating and dynamic experience. Consumers, of course, have been quick to recognise the opportunity and potential, and have led the
This post first appeared on the SocialBusiness blog at http://www.socialbizevents.com.au/roger-christie/. If you're interested in hearing from Australia's leading minds on social business and social media, you can register here (and get 10% off with code 'ChristieSB14').
As Founder and Social Media Consultant at Social2Business, Roger Christie relishes working with organisations keen to unlock the
One of the most common challenges I hear when speaking with executives about their personal barriers to social media engagement is time. The one commodity that’s finite in a world when information and competition seem to continue growing exponentially.
It’s a genuine concern and one which has unsurprisingly held many back
You’ve been using social media tools and platforms for a while now, but you’re at the point where you feel there’s more value to be unlocked. No longer do retweets, hashtags or connection requests intimidate you, and you’re looking for the tools to add to your arsenal to help enhance
The vitriol around Facebook's continued push for a commercial social media platform over the past few weeks has come as a surprise to me.
Having amassed the largest global following of any 'western' social network, the focus for Zuckerberg and his team in recent years has been refining how to monetise,
I've already mentioned on this site how I feel there is a knowledge gap in social media in Australia. Yes, it's a new approach for business, but Australia is leading the way in a number of industries and shouldn't be as far behind as we are at present when it