You’ve been using social media tools and platforms for a while now, but you’re at the point where you feel there’s more value to be unlocked. No longer do retweets, hashtags or connection requests intimidate you, and you’re looking for the tools to add to your arsenal to help enhance
It was during my third stint on hold with a certain Australian telecommunications business that I started considering the realities of genuine omni-channel customer service. Having worked alongside businesses looking to improve efficiencies and the customer experience through the adoption of digital service solutions, I’m now more acutely aware of
The first instalment in the 'Social in 5' series looks at Google Helpouts - a recent development offering businesses and individuals the opportunity to expand their customer base through online video service.
View the SlideShare presentation for more details or contact me if you'd like to learn more about Helpouts or
This post first appeared on the Social Business blog at http://www.socialbizevents.com.au/four-big-social-business-challenges-2014/.
Each day marketers are faced with new challenges as the digital space evolves at an increasingly rapid pace. With #SocialBiz14 less than two weeks away, we asked four of our key speakers what is the single biggest social business challenge facing
Recently, I was fortunate enough to join Facebook’s Antonia Christie and industry expert Scott Rhodie on a PRIA panel discussing the new rules of PR and Marketing. The aim of the event was to identify the key threats facing the industry, where the future opportunities are for skills development and
It has been a fascinating few years.
Watching the world come to grips with social media and social technologies and how they influence the way we now communicate has been a captivating and dynamic experience. Consumers, of course, have been quick to recognise the opportunity and potential, and have led the