One of the most common challenges I hear when speaking with executives about their personal barriers to social media engagement is time. The one commodity that’s finite in a world when information and competition seem to continue growing exponentially.
It’s a genuine concern and one which has unsurprisingly held many back
As a consultant, it still surprises me the number of times businesses question the value of social media. Social media has well and truly been part of the Australian communications landscape for over five years now, but it is still largely misunderstood and, thus, underutilised.
Over the next few weeks, I’m
As I talk with more businesses across a range of sectors, I’m surprised by the narrow view of how and where they see social helping their business. Though I shouldn’t be.
If you google ‘social media business’, you’re met with a deluge of articles from trusted publishers, government and consultancy sources
This post first appeared on the SocialBusiness blog at http://www.socialbizevents.com.au/roger-christie/. If you're interested in hearing from Australia's leading minds on social business and social media, you can register here (and get 10% off with code 'ChristieSB14').
As Founder and Social Media Consultant at Social2Business, Roger Christie relishes working with organisations keen to unlock the
This post first appeared on the Social Business blog at http://www.socialbizevents.com.au/four-big-social-business-challenges-2014/.
Each day marketers are faced with new challenges as the digital space evolves at an increasingly rapid pace. With #SocialBiz14 less than two weeks away, we asked four of our key speakers what is the single biggest social business challenge facing
I've already mentioned on this site how I feel there is a knowledge gap in social media in Australia. Yes, it's a new approach for business, but Australia is leading the way in a number of industries and shouldn't be as far behind as we are at present when it